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Neuro

by Boyd Branch

Video sample

The Project

Role: Writer/ Director/ Media Designer

Producers: ASU Center for Science and Imagination; MAC

Developers: Matt Ragan; Tyler Eglen

Designers: Daniel Fine, Jesse Cabrera, David Guerro

Summary: Neuro was a design fiction interactive theatre piece set in an imagined psychotropic cocktail lounge attempting to capitalize on new pharmaceuticals that could control moral judgment. The immersive installation featured 360 degrees of interactive video walls and the development of performative biofeedback machines designed to quantify individual morality. Real EEG scanner and heart rate monitor data was captured from ‘customers’ as they played various games testing levels of religiosity, romantic compatibility, bigotry, racism, greed, and altruism. Each game concluded with recommendations for psychotropic cocktails to fix their moral failings.

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